Key Account Management

Course overview

Master the art of building strategic partnerships and driving sustainable business growth through effective key account management strategies. Navigate different relationship levels and learn proven strategies to advance client partnerships.

Who Should Attend?

Account managers and key account executives | Sales professionals managing strategic clients | Business development managers

Course Content

Key account management fundamentals and importance
Essential skills and qualities for success
Building strategic relationships across organisations
The six-stage KAM process framework
Advanced negotiation and influencing techniques
SWOT and PESTLE analysis tools
Motivational factors assessment

Learning outcomes

Construct detailed KAM plans tailored to specific accounts
Identify personal strengths and development opportunities
Navigate relationship levels and advance client partnerships
Apply negotiation techniques for mutually beneficial outcomes
Utilise SWOT and PESTLE analysis for strategic insights
Implement the six-stage KAM process effectively

Hello, I’m Malin

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